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Author Archives: Carey Azzara

Stable Competitive Advantage – Myth or Fact?

Trust me a Stable Competitive Advantage simply doesn’t exist

Companies that have a unique competitive advantage that differentiates them from

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The Power of Sales Cycle Analysis

Sales cycle analysis is a powerful tool to help you better understand your market positioning.

Gaining a strong appreciation for

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Does Your Company Need a .CO Strategy?

If you said “No.” Rethink your position.

If you don’t have a .CO strategy you might be left behind. The .CO domain name is gaining popularity and could fast become the extension of choice. Shorter than .com and filled with possibilities .CO names are selling at a premium – you have to ask yourself why.

Don’t take my word for it

Check out what is happening in the marketplace. There are several, noteworthy examples of companies that are branding and re-branding with .CO, here are but a few:

In the short time the .CO domain has been available it has attracted more than a million registrations in over 200 countries, including brands such as Twitter, Amazon, and Overstock. Google has acquired the domain name G.CO as a short cut for its products and services. Google believes it can use this URL to better communicate and engage with its customers worldwide. In addition, well-known Silicon Valley Seed Fund and Incubator, 500 Startups, is planning to brand its web address with .CO – changing from 500Startups.com to 500.CO.

A truly global domain name .CO is quickly becoming the most recognized and credible web address for branding an online presence. The cutting edge technology and superior security along with improved rights protection, have placed the .CO domain in a great position as the new worldwide premier web address.

I’ll ask you again, does your company need a .CO strategy? What do you think now?

We will explore topics related to this .CO strategy in future articles. We’ll also cover things like how to structure a sales funnel and the fine points of nurturing your prospect.  I’ll be sending these things out by email, so if you aren’t on my email list yet then you can join below. Thank you for reading and I’ll talk with you soon!

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Eight Worthy Website Promotion Tactics

There are many best practices for promoting websites and/or blogs through social media and other internet venues. However, just because

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Analysis Plans – The Underdog of Market Research

Introduction

Often when I recommend that a research team prepare a formal analysis plan the first response I hear is,

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