Getting in the Heads of Customers
We specialize In:
- Sales Cycle Analysis: Move through the ACPC funnel with a presence on multiple social media sites
- Market Assessment and Reach: Explore how messages resonate as well as where to message
- Pricing Research Measurement: Don’t leave money on the table or be out in cold with a price that’s too high
- Voice-of-the-Customer Projects: What are customers saying about you and your competitors?
- Advanced Market Assessment and Segmentation: Examine market opportunities and which market segments are likely to be the most profitable and productive for your company..
We use innovations such as:
- Asynchronous Targeted Focus Groups: Ease to target and manage at a fraction of the cost fro a traditional focus group
- Text Analytics: Understand tons of unstructured information is a complex task, but we have an expert in the field ready to help you
- Social Media Product Testing: Many social media networks have the potential to propel your next product or service launch, you would be wise to investigate this powerful approach
Questionnaire Design for Business Research - Book Tate Publishing
- Focus Group Principles and Practice Part I: A Guide to Using Focus Groups
- Analysis Plans Made Easier
- Is My Sample Large Enough?
- Fast Track Panel RFQ
- Sampling Dilemmas and Solution
- Questionnaire Design Problem Mixed Mode Scales
- Analysis Plans – The Underdog of Market Research
- Avoid Overly Long Questionnaires
- Ten Pitfalls When Conducting Market Research
- Telephone versus Web-based Data Collection: Trade-offs and Decisions