Getting in the Heads of Customers

We specialize In:

• Sales Cycle Analysis: Move through the ACPC funnel with a presence on multiple social media sites
• Market Assessment and Reach: Explore how messages resonate as well as where to message
• Pricing Research Measurement: Don’t leave money on the table or be out in cold with a price that’s too high
• Voice-of-the-Customer Projects: What are customers saying about you and your competitors?
• Advanced Market Assessment and Segmentation: Examine market opportunities and which market segments are likely to be the most profitable and productive for your company..

We use innovations such as:

• Asynchronous Targeted Focus Groups: Ease to target and manage at a fraction of the cost fro a traditional focus group
• Text Analytics: Understand tons of unstructured information is a complex task, but we have an expert in the field ready to help you
• Social Media Product Testing: Many social media networks have the potential to propel your next product or service launch, you would be wise to investigate this powerful approach

Resources:

Questionnaire Design for Business Research  - Book Tate Publishing

Advanced Membership Content:

• Focus Group Principles and Practice Part I: A Guide to Using Focus Groups
• Analysis Plans Made Easier
• Is My Sample Large Enough?
• Fast Track Panel RFQ
• Sampling Dilemmas and Solution
• Questionnaire Design Problem Mixed Mode Scales

Basic Membership Content:

• Analysis Plans – The Underdog of Market Research
• Avoid Overly Long Questionnaires
• Ten Pitfalls When Conducting Market Research
• Telephone versus Web-based Data Collection: Trade-offs and Decisions